Jun 13 2013
To tell you the truth it is not the easy to find a winery marketing agency that it could really do the job of introducing or rebranding or whatever it is that you want to do with the product and your target market. Guess you want the brand to slice through the consciousness of your target that whenever the time comes that are in need of wine, it is your brand that they remember and buy. It cannot be denied that there are several advertising agencies that you can find but there is no telling how one of them could do the job unless you conduct some investigation.
It is more like conducting a research about the service that they do. Get to know them so that you can decide which of these ad agencies you think can foray your brand into a saturated market. You know it is a stiff and touch market out there.
Actually, they should offer you to take a look at some of their samples. It is a good sign that they care confidence about their work and in their competence. The agency you should be getting is that one who is experienced in the field. Sure there are many advertising agencies that you can find but the question is if they are really good enough for your brand.
No matter how you good you advertise the product if the product itself is not good, then your advertising campaign will not get you anywhere. It may get the people to notice the product but once they have tried and found that it is no good quality, they will not be there for a second purchase. That is not going to happen if you do not start with creating a good product in the first place.
It matters that they have some kind of previous experience and it is not enough that they have handled a handful of wind brands. It should be the focus of their work. Get someone who has been creating brands for wine for a really a long time now. That makes him so experienced in his job. He must love wines for that matter.
If the company you are considering for the job is one that uses the internet to do their business, then you are in for a load of information about them on the internet. You can be sure to find some stuff about the on the web, especially that they are also making a home out of the internet. Hire a consultant.
Compare their works. This is the only way to know if they are going to be good for you or not. Use the information that you can find about them on the internet. They are going to be useful in making the decision.
The company should have a relevant experience of the work. This means that they have several experiences handling the same type of account or promoting the same kind of product. The advertising agency will not be able to come up with a good ad for you if they know nothing about the product they are going to advertise.
Overall, they are going to spot the voice of the company and they are going to incorporate that in the ad. The product itself should speak why the company existed in the first place. There should be an expert who will guide you through all this winery marketing. It does not matter if you are the business head of the company or someone in charge of introducing the product to the market or rebranding it whatsoever, you are going to need to the input of an expert.
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