XECO is the creation of three 30-something 'fino fiends' who have long shared a love of great sherry - and an irritation that their pals don't share this affinity. What is the solution? Make new buddies (kidding!) OR - find a method to introduce a 'Next Generation' sherry to their friends and the globe, finally giving this wonderful drink the acclaim it deserves.
With 30 years of combined industry experience, the three share more than just a love of this beautiful Spanish wine - they also have a thorough understanding of how it's made and the wonderful traditions around which it is built.
In early 2016, they set out to establish a new brand of Sherry to put a contemporary spin on an age-old product, so dispelling some of the category's stereotypes and encouraging a new generation of discerning consumers to give Sherry a second look.
In order to accomplish this, they collaborated with a beautiful Spanish Sherry house ('bodega') that has been producing Sherry wines since 1876. So, while the name XECO is new, the wines have a long and illustrious history.
